Hitachi Construction Machinery

Southern Africa

About HCAF

HCAF (Hitachi Construction Machinery Africa (Pty) Ltd) is a wholly owned subsidiary of Hitachi Construction Machinery Co. Ltd of Tokyo, Japan.
Hitachi Construction Machinery Africa was established in 2010. Hitachi Construction Machinery Africa has been responsible for the marketing and support of Hitachi Construction and Mining equipment in excess of 20 years and has built considerable expertise during this period.
All Hitachi products are known for reliability, performance and cost efficiency in their specific applications and carry quality assurance to international standards.
Sales and product support is available through the company’s strategically placed network of branches and dealers.

Company Philosophy


The company’s mission is to be the leading supplier of excavators, mining shovels, rigid dump trucks and wheel loaders in key mining,  construction and plant hire markets in Southern Africa.


1. To protect and improve our position as a market leader in the markets we serve.
2. To provide customer driven reliable solutions.
3. To continue to improve our financial performance by continuing to develop our people.
4. To build shareholder value through

  • Sustained growth.
  • A commitment to building customer-oriented business.
  • A strong balance sheet.
  • A business balanced by customer, product and financial resources.

Presidents Message

Hitachi Construction Machinery and HCAF is as a leading distributor of earthmoving equipment in the Southern African region and we will continue to strive to improve our position in all our markets we support.
Hitachi Construction Machinery is one of the major companies in the global Hitachi Group, we are thus in a position to share the knowledge, technologies and information from the other Hitachi group companies which enables HCAF… to create innovative solutions for all our stakeholders.
We believe this is one of our strengths.

  1. We will actively develop machinery to improve the relationship between people and the machines they operate – this relationship creates rich living environments-more comfortable, advanced and efficient.
  2. We will consistently develop and provide our customers with technology, products, and services that generate additional value.
  3. While maintaining profitable operations, we will act as a responsible corporate citizen maintaining harmony with the environment, contributing to society and participating in cultural activities, thriving for a symbiotic relationship with all stakeholders.


Company President
Satoshi Konno

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